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Change comes more from managing the journey than from announcing the destination William Bridges
A1 hard ?: coaching, William Bridges, nudge design, experimental mindset, bias toward action, ok with uncertainty / ambiguity
"[...] Never again would I rule out any path as impossible." - William Bridges
Genuine beginnings begin within us, even when they are brought to our attention by external opportunities. -William Bridges
"change + human beings = transition. There's no way to avoid it. But you can manage it." - William Bridges, Managing Transitions